2021 | Professional

MUSE Design Awards Silver Winner

BigBuff气泡欧气水

Entrant Company

新控国际健康管理有限公司

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

BigBuff

Country / Region

China

"Sparkling O Qi" is a beverage brand from China. Chinese people attach great importance to the culture of prayer, pray for luck, pray for health, and pray for the good of everything. This culture of praying that brings people's yearning and sustenance for a better life has been passed down from ancient times to the present. Evolving into this diversified generation, Chinese young people have found new inspiration from traditional blessings and created a new pronoun of "lucky"-"O Qi". The "O Qi" born on the Internet, as a lucky sustenance for young Chinese, is widely used in various life scenes and social media of young Chinese consumers. In the image design of this new product, in order to convey a sense of "lucky", the designer makes full use of the lucky elements of "Koi", "Paper Seal", "Folding Fan" and "Best Sign" in traditional Chinese culture. The full-page illustration design creates an overflowing sense of luck, interprets the new trend with tradition, and creates a visual impression full of luck for the product.

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