2026 | Professional

MUSE Design Awards Silver Winner

Shimmering Tassel Wings

Entrant

Shanghai PuShen Network Technology Co., Ltd.

Category

Fashion Design - Genderless / Fluid Fashion

Client's Name

BOY LONDON

Country / Region

China

By reinterpreting the brand’s classic punk eagle, this distinct and practical T-shirt fills a market gap for streetwear combining a bold style with understated light luxury.
The T-shirt innovatively softens BOY LONDON’s iconic “punk eagle” into dynamic butterfly wings, refreshing the brand symbol with a youthful style. It keeps the brand’s bold spirit while bringing lively and romantic qualities to the brand’s contemporary design language. A small logo on the left front chest makes the T-shirt look understated, while the central graphic on the back, following the golden ratio, creates a strong visual impact, making the T-shirt suitable for both everyday wear and eye-catching photos.
The T-shirt comes in black and white, accented with gradient lines in high-contrast light blue and silvery white to enhance visual depth. Its classic loose fit accommodates a variety of body types, aligning with the trend of unisex styling, and supports coordinated outfits for different pairings, such as couples or friends.
The T-shirt combines ombre rhinestones, hotfix spiral rhinestones, and silver brushed waterfall fringe screen print to create a layered visual effect. The rhinestones shimmer with light like fluttering butterfly wings, adding a dynamic effect to the static fabric. The use of CNC positioning and thermocompression bonding ensures a strong bonding between the graphics and the fabric while recreating the flowing visual effect of tassels, combining high gloss with strong bonding. The T-shirt is made of soft, breathable, and skin-friendly pure cotton, balancing stylish design with everyday comfort.

Credits

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