2021 | Professional

MUSE Design Awards Gold Winner

HEMOTAG

Entrant Company

ROBRADY design

Category

Product Design - Scientific Instruments, Medical Devices & Research Equipments

Client's Name

AventuSoft

Country / Region

United States

Left Ventricular Dysfunction is a deadly condition in which the heart can’t pump with sufficient force to push enough blood around the body, leading to heart failure. In an estimated 16 million Americans, it remains asymptomatic and undetectable to any current ECG cardiac assessment tool. The HEMOTAG Cardiopulmonary Assessment System (CPAS) has been designed to be sensitive enough to detect this damage before it becomes deadly. The HEMOTAG CPAS records ECG AND heart vibrations from multiple chest locations; a technology which also provides estimates of Left Ventricular Systolic and Diastolic Function and Pulmonary Artery Pressures. Moreover, HEMOTAG features an iconic, easy to operate, and reusable design that provides instant results via its cloud-based platform.



The HEMOTAG required class-leading accuracy as well as usability with different patients, meaning it had to be durable and easily cleaned. Overmolding the entire device with Thermoplastic Elastomer and incorporating pogo pins for charging created an inviting, organic form devoid of any dirt-trapping seams, while still allowing its “arms” to be flexible enough for their sensitive electronics to pick up the most minute vibrations and provide a comfortable fit.



That same elegance was reflected in its operation. A single, oversized power button is immediately intuitive and seamlessly integrates into the device’s overall form, while 2 pinpoint LED’s clearly communicate battery and wireless status. An easy-to-use app enables 1-touch cardiopulmonary assessment. When not in use, the device magnetically snaps into a charging cradle.



These simple solutions result in a design that is both highly functional and strikingly beautiful.



HEMOTAG’s design brings an elegant aesthetic to a medical device with application and appeal for physicians and patients alike. It’s simple, point-of-testing use stands to make accurate and life-saving cardiac assessment a normal part of routine check-ups in the doctor’s office, retail clinic, hospitals, or patient’s home. By giving healthcare professionals and their patients greater and more immediate access to revolutionary cardiopulmonary data via a cloud-connected medical device, HEMOTAG is more than a diagnostic tool, rather a revolution in cardiac patient care.

Credits

ROBRADY design
Rob Brady
ROBRADY design
Emanuel Guzman
ROBRADY design
Matt Vergin
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