The BFC Wuhan Super Experience and Connectivity Center

The BFC Wuhan Super Experience and Connectivity Center is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: A way of seeing the world" and to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth.

It is a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design, and digital media. The contents relate directly to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine. In other words, “lifestyle first, real estate sale next".

The space is defined by interacting functions of multiple place making, sociability, theater and stage.

1.Four Atrium Stages (Thematical experience):Red carpet front hall, walk-in cinema, a panoramic cinema dedicated to the future and dazzling banquet hall.

2. Seven Connectivity Galleries (Cascading and transitioning; the fun of watching shows from multiple angles)

In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations. The ritualistic ambiance and museum style circulation surrounded by digital technologies and virtual experience creates a "sanctuary" in the era of consumerism. The BFC Wuhan Super Experience and Connectivity Center exhibits urban and technological aesthetics, brimming with high-octane, revolutionary, and futuristic qualities.