2021 | Professional

MUSE Design Awards Silver Winner

Murganheira Esprit de La Maison

Entrant Company

Omdesign

Category

Packaging Design - Luxury

Client's Name

Murganheira

Country / Region

Portugal

Murganheira has challenged the Portuguese agency to sign the design of Esprit de La Maison, a unique and exceptional new sparkling wine, produced from the “assemblage” of several Pinot varietals, that faithfully mirrors all the essence and DNA of this leader brand in Portuguese sparkling wines, regarding superior quality.



With a contemporary and appellative image, the agency chose the “Living Coral” colour that radiates life and familiarity, symbolizes joy and also represents the consumer’s choice by their most human relations and by social interaction.



There were bottled only 492 bottles in 1,5L magnum format, all of them manually numbered at the collar that is carefully applied by hand, method formerly used in Murganheira’s Vintage bottles.



The noble and rare Pau Santo wood was the main material chosen to give life and shape to the individual exhibitor, for which were selected the best grains of this exclusive wood. Its table-shaped format allows to create window displays and tasting spaces in selected locations, as wine stores, hotels and special clients, and it can, simultaneously, be utilized as a glorifier. The illumination was thought to grant a special emphasis to the product.

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