Portugal   |  2021

MUSE Design Awards Silver Winner

Kopke Colheitas 1940 Day & Night

Entrant Company

Omdesign

Category

Packaging Design

Client's Name

Kopke

Sub-Category

Luxury

Kopke, the oldest Port wine house, chose 2020 to launch, simultaneously, its Colheita Tawny & White Ports 1940. Signed by Portuguese agency, these two unique nectars celebrate the 1940s. The creative agency created the Day & Night concept and highlighted a half-moon symbol around Kopke’s seal representing, metaphorically, the cycle of days and nights, repeated for eight decades, that were necessary for the precious ageing of these wines, which assures and emphasizes the exclusivity of this special edition. This duo, that preserves 80 years of history, can be bought as a pack or separately and is available in very small quantities. The colour contrast proposed by the agency of Leça da Palmeira enhances the cycle of day and night on Earth and reinforces the chromatic DNA of the brand. The fitting of both packages and the symmetry adopted make these packaging complementary and distinctive, at the same time that reflect the differentiating and innovative character that Kopke represents since 1638. Composed by materials and finishing as high relief, stamping, screen-printing, fine paper and lacquered wood, which grant them with a quality perception and strengthen the brand awareness, the packages are adorned with elements that symbolize the rays of light and the solar eclipse, the inspiration of the agency’s creative team for the conception of these two cases. Kopke Colheita Tawny 1940 & Kopke Colheita White 1940 witness an extraordinary year, although lived between the instability due to the Second World War and the severe losses incurred in the year’s poor harvest. The low yields, result of a very wet winter and spring and an extremely hot and dry summer, were worth for the remarkable and unique quality of these “exceptional wines from wartime”.

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