2021 | Professional

MUSE Design Awards Gold Winner

U ARE

Entrant Company

COSONE

Category

Product Design - Beauty, Personal Care & Cosmetic Products

Client's Name

BISINUOLAN

Country / Region

China

Inspired by the boldness, independence and intelligence of Bisinuolan’s founder, “U Are” is a deeply personal piece that speaks to your sense of self, your aspirations and your dreams. The client believes that perfume is the coat of a women’s soul; it is an extension of the body and expresses the spirit of the personality. Therefore we grasped the essence of modern women, brought them into U ARE during the design stages and created a perfume that brings out the Queen of each individual in various occasions. The unique bottle reflects the characteristics of modern buildings, folds of fabrics, Asian hairpins and wands: it is made up of a series of alternating, embossed glass wands pointing in the directions that life takes us and the gold cap holds a clear Lucite pointed wand pointing to success.

Credits

Planning Director
Simon Ma
Creative Director
Marc Rosen
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