2021 | Professional

MUSE Design Awards Gold Winner

Novavera Olive Oils

Entrant Company

FRIENDS Advertising

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Nova Vera Gıda

Country / Region

Turkey

Nova Vera took its place in the Evoo World Ranking as the 6th Best Olive Oil Brand in the world, receiving 56 international awards in 2020. Bahar Alan, the founder, believes that women play an important role in the brand's success. In accordance with the brand’s belief in gender equality, Nova Vera has become a role model in the sector by applying the discourse of equal pay for equal work without gender discrimination.
With the works of Hülya Özdemir, a female painter, we created a design range that can be adapted to all product types, considering the harmony of the female portrait depicted with the characteristics of the different olive varieties produced. Our plan is to emphasize the relationship between women and the brand in packaging designs.
The portraits of women used in the design are closely linked with the character of the olive, depending on the taste notes of the oil contained within delicate, fruity, or intense with a striking aroma.
Nova Vera has become one of the best-selling brands by going beyond being a boutique brand with its distinctive and unique designs on the shelf.

Credits

Client / Nova Vera Gıda
Bahar Alan
Creative Direction / Friends Advertising
Cenk Erdogan
Creative Direction / Friends Advertising
Turker Kurtonur
Illustration
Hulya Ozdemir
Art Direction
Aykut Yoney
Account Direction
Emel Cimen Yoney
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