2021 | Professional

MUSE Design Awards Gold Winner

Bank Digital Hub

Entrant Company

United Technology for Construction Co./ Arch. Naji El Hakim

Category

Interior Design - Retails, Shops, Department Stores & Mall (NEW)

Client's Name

Al Bilad Bank

Country / Region

Saudi Arabia

The digital revolution has launched a new era of human empowerment & engagement across business, society & in every aspect of our lives. This shift in reality influenced how people consume information & has shaped people’s perceptions. Knowing that the bank’s vision is to be the Local Premier Provider of Innovative Financial Solutions & Investment Products, we aim as designers to provide the 1st digital branch making it a pilot in this new digitalized era. It is the first interactive digital branch in the world. What we are offering with this new digital concept is an understanding of the technology progression keeping in mind the human rhythm – reflexes & emotions. Throughout the space, we bring the clients a personified innovative experience through the functions distributed in the space. The spaces designed show the importance of the clients’ humane side by giving them access to high tech furniture forms that are carefully designed to suit their needs & comfort. The Hub includes video walls, interactive screens, tablet screens, 3D Projectors, & VR Machine distributed across the sub spaces. The digital branch is designed to attract the youth generation. This generation that is emerged fully in the digital era – the key element to bring more clients. They could be university students, interns, start- ups builders, fresh employees & so on.

Credits

Chairman
Naif Saleh AlRajhi
UTC CEO
Tarek Bacha
UTC COO
Ammar Bani Khaled
Architect Designer & Business Development
Arch. Naji El Hakim
Research Methods & Business Model
Jessica Al Haber
Design Concept Development
Mohammad Kassab
Technical Production
Majdolynna Banna
Technical Production
Mohammad Senjab
Execution Project Manager
Mansour Mosleh
Network Expansion Manager/ Al Bilad Bank
Mohammad Rshoud Aloud
Senior Manager Premises & Engineering/ Al Bilad Bank
Eng. Mohammad S. Al Taweel
Project Manager / Al Bilad Bank
Eng. Ahmed J. Al Sharkawi
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