2021 | Professional

MUSE Design Awards Platinum Winner

ZHENG RONG YUE DONG YUAN SALES CENTER

Entrant Company

MOD ARCHITECTURAL DESIGN (SHANGHAI) CO., LTD.

Category

Interior Design - Commercial

Client's Name

Country / Region

China

This case is intended to create a memory-filled art museum of the times, creating a new experience in the space, getting rid of the past simple sensory stimulation, rising to the spiritual level, giving people a spiritual shock and subversion of concepts. The inspiration of the space is to integrate the traditional Chinese concept of "one gallery and three courts" into the entire design, incorporating the elements of order and framing in the traditional space into the space. We use the art gallery throughout the space to link the reception art hall, the sandbox area and the negotiation area, leading the rhythm of the whole space. In the space, we integrate more artistic techniques to weaken the sales function and emphasize the artistic tone of the space. The use of condensed aesthetic art form, the architectural aesthetics, the life of the times, the ideal of human living in one, with "temperature, attitude, quality, temperament," the pursuit of personality, to love the good life of people to send an invitation, full of design for human life and the art of living meticulous consideration.

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