London Dairy Cafe

You have probably heard of London Dairy through their unparalleled reputation in the Ice Cream industry. The brand has been acclaimed for their renowned premium ice cream experience across the GCC, South Asia and North Africa, however more recently they have strived to evolve into a Bistro offering. The Client expressed concerns that their current identity didn’t accurately portray these new ideologies.

Bishop Design were brought in to create a vessel for this move forward which would allow London Dairy to grow and simultaneously become a viable franchise model. Ultimately, we were given the challenge to create something more current that would finally resonate with brand aspirations and appeal to their desired consumer.

The final design for London Dairy perfectly sets the tone for the brand moving forward. A vibrant spin on the traditional, the design moves away from their outdated colour palettes of blue and gold into more rustic tones with pops of green in natural vegetation forms. We feel this aesthetic to be much more approachable for a bistro offering, encouraging guests to venture in thanks to its charming appeal. Every element within has been carefully considered so as to never leave a visually disappointing area. The result? A series of light and airy corners energized with funky details.