2021 | Professional

MUSE Design Awards Gold Winner

"The Transformation" by Luly Yang

Entrant Company

Luly Yang

Category

Fashion Design - Wedding Apparel

Client's Name

Luly Yang Couture

Country / Region

United States

Poetry comes to life first in the strokes of a thick-penned sketch and then into layers of sumptuous textiles that have draped Luly Yang brides in confidence and elegance for the past 21 years.



What really sets her apart as an artist is her approach. Instead of reiterating trends, she has mastered the art of creating garments and collections that represent the individuality of contemporary brides.



Yang initially launched her brand with 12 timeless wedding gowns and has continued to provide unmatched service and luxury gowns that have awarded her the title of Best Custom Dress Designer in Seattle for 18 consecutive years.



Each year, Yang’s goal is to push the envelope of innovation in the bridal market by designing a collection inspired by a unique concept or idea — realized through a gown’s silhouette, textiles, and color palette. The bride who is whimsical, powerful, timeless, modern and effortless will find herself perfectly matched with one of Yang’s intricate designs.



What Yang seeks to achieve with her bridal collections is pieces that not only stand out in the sea of diamond white and ivory lace gowns on the market, but instruments that can ultimately become the building blocks to the custom creations she designs for each individual bride, who come specifically to Luly Yang Couture to create a gown that is wholly representative of their individual style and the bride she wants to be on her most special day.



Exemplifying Yang's mission centered around the value of elevating the human experience through distinctive designs and innovative solutions is the “Transformation” collection. The collection caters to the many brides who seek her out for their wedding day looks and each piece of the collection is buildable — composed of separate pieces that can be mixed, matched, added or removed for a truly personalized ensemble.

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