International Awards Associates   

Italy   |  2019

Cedea - Dolomites' luxury mineral water

Entrant Company

Nick Pitscheider

Category

Packaging Design

Client's Name

Cedea

Sub-Category

Luxury

Experience Level

Professional

The packaging design for the Cedea luxury mineral water (the only mineral water from the heart of the Dolomites, in the very north of Italy) is inspired by the Ladin Dolomites and the legends and myths revolving around their natural light phenomenon called Enrosadira. Caused by the special mineral dolomite, these mountains light up in a reddish, burning hue at sunrise and sunset, lending the scenery a magic ambience. By “resembling the legendary magic Garden of Roses”, the packaging of Cedea wants to capture this very moment. The result is a glass bottle that makes the water glare and flare to surprising effect. The colours of the bottle are meant to resemble the special glow of the Dolomites bathed in the mineral’s rose red and the blue of the sky. The Cedea brand mark embeds a long stem rose flower, as symbol of the Garden of Roses, while the name itself comes too from the local Ladin traditions and myths: after Cedea, the Goddess of Water and Life. In fact, the key of the overall feeling that Cedea wants to carry is elegance, delicacy and finesse, beside the Dolomites values of beauty, purity, nature and magic. Cedea comes only in first-quality white glass, silkscreen printed. The bottom, varnished, is unusually thick, to allow the embedding of the sculpted Cedea rose symbol. Such thickness emphasises also the "lens effect" that makes the symbol very visible in its carvings. The shape is never symmetrical: it's structured on three spiral lines that resemble the water flow and also make the bottle elegantly curvy and sensual. The cap is minimal and sleek in cold aluminium, delicately marked with the rose symbol on top. Opening the bottle, the tamper evident comes away with the cap so the neck is left clear.


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