2021 | Professional
Entrant Company
Category
Client's Name
Country / Region
Every Chinese person has love for the Zodiac. Niu Lan Shan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is the most special year for Niu Lan Shan.
We tried to escape from old-fashioned realism, using a modern abstract modeling design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for ‘awesome’) till the end” a greater desire to reach goals.
Credits
Entrant Company
L'atelier Fantasia
Category
Interior Design - Home Decor (NEW)
Entrant Company
Mo Bozhi Architects
Category
Conceptual Design - Public Space
Entrant Company
AMBER DESIGN
Category
Conceptual Design - Other Concept Design
Entrant Company
为上建筑室内设计(上海)有限公司 WEI SHANG DESIGN
Category
Interior Design - Showroom / Exhibit