China   |  2021

MUSE Design Awards Platinum Winner

Niulanshan Limited Edition of Zodiac Ox

Entrant Company

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design

Client's Name

Beijing Chuangyitang Trading Co., Ltd.

Sub-Category

Wine, Beer & Liquor

Every Chinese person has love for the Zodiac. Niu Lan Shan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is the most special year for Niu Lan Shan. We tried to escape from old-fashioned realism, using a modern abstract modeling design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for ‘awesome’) till the end” a greater desire to reach goals.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Xuedan Xia
Photographer
Kelin Tan
Technical Support
Zhangkun Xie
Project Manager
Krystal You
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