2021 | Professional

MUSE Design Awards Gold Winner

ZhuoQing Instant Tea Supplement

Entrant Company

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Yunnan Tasly Deepure Biological Tea Group Co., Ltd.

Country / Region

China

Different from other traditional Chinese tea drinks, Zhuoqing is a product created with digital refining technology. The essence powder of Pu'er tea is extracted through several technological processes, resulting in complete dissolution by hot or cold water with no residue. Through regular drinking, it assists in lowering blood sugar. Our goal is to make this product a more portable and special gift.

Our inspiration comes from the decorative style of the folk embroidery patterns in Yunnan, and we replicated the scene of tea planting and picking. The outer box uses the bumps of tinplate material to enrich the content of the whole picture, presenting it as a very thoughtful gift. The small carton has a slim structure and is designed with a special re-openable structure, which is convenient to carry and use.

Credits

Chief Designer
Tiger Pan
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