2021 | Professional

MUSE Design Awards Platinum Winner

C2 Water No Label

Entrant Company

Prompt Design

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

ASA Company Co., Ltd.

Country / Region

Thailand

Having done research in terms of consumer insight, we found that no label bottle poses 2 sales problems which need to be solved. Firstly where to place the nutrition facts and barcode on the bottle. Secondly the negative consumers’ impression in the sense that no label design seems mainly to lower production cost and is a disguised form of environment friendly solution which brings little benefit to them.



To cope with those problems, we emboss all the legally required information onto the bottle body with the barcode printing on the bottle cap. Moreover we intend to illustrate a collection of design patterns showing interesting animals’ habitats in nature and let these pictures (for example a deer in the forest, a polar bear walking in the snow etc. ) explain the beauty of the environment.



The package is not only specially designed for no label bottle but also it facilitates waste material separation and recycling. This packaging is made from 100% recycled PET which is a good step towards environmental protection. Its name “C2” - derived from “See Through” or “Circular Economy + 2gether” means to reflect its brand mission towards the environment.

Credits

Prompt Design
Somchana Kangwarnjit
Prompt Design
Rutthawitch Akkachairin
Prompt Design
SKJ
Prompt Design
Jirawat Namwong
Prompt Design
Teerathanyapak Lueng-Ubon
Prompt Design
Nuttawuth Luengwatthanakul
Prompt Design
Thiyada Akarasinakul
Prompt Design
Pantipa Pummuang
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