2021 | Professional

MUSE Design Awards Silver Winner

SWEET VIEW

Entrant Company

Hangzhou Chujian Brand Management Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Hangzhou Chujian Brand Management Co., Ltd.

Country / Region

China

Sweet view is a domestic makeup brand for Chinese women. Based on the brand positioning of “Sweet view”, its packaging conveys more of a sweet, vibrant and youthful brand style, which distinguishes itself from other Chinese makeup counterparts that create exquisiteness via thick colors.

Due to his pondering over the “Puppy Love”, the designer chose light pink as the product’s dominant hue, coupled with the lacquer surface to offer a comfortable touch.

The logo takes the form of handwriting, whose unique details of the layout help bring a classic sense to the packaging to catch users’ eyes.

The product endeavors to enable users to recall their green apple of love through its sweet-flavored design, thus forming its own brand style to change how Chinese people generally perceive the style of domestic makeup brands.

Credits

CEO
Peng'an Cheng
Copartner and Design Director
Zhihua Yang
Copartner
Xian Zhan
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