TRABUCA

This project allowed M&A CREATIVE AGENCY's team to elevate Trabuca Family Wines, Grand Cuvée, and to take it to the next level of refinement and time. We needed to overcome the brand's conventional barriers so we created a premium and luxurious look and feel through our choice of unconventional materials. For instance, we leveraged the use of metal pieces to help accentuate the shape of the bottle and box, which also honors Trabuca's "Father and Son" family history. Further, we thought that the personalized ribbon provided a nice, softer-touch to compliment the metal. We also were looking to make the print on the capsule or the box visually simple to stoke the curiosity of the Customer. This project was a true journey through the world of detail and creativity, and allowed us to create pieces that honor the Trabuca family with their due rigor and through the ages.