The Treasure of Zbojniks

The task was to create label design for a line of Slovak fruit distillates "Zbojnícka”. It had to convey a unique and pronounced character and mood for the brand, at the same time, preserving Slovak culture and traditions.



We decided to take create a story around the name of the brand – “Zbojnícka", which means “belonging to a Zbojník”. "Zbojníks” was the name given to robbers, who participated in popular insurgencies against serfdom and the tyranny of wealthy landowners. These proud and freedom-loving folk heroes are, in a way, the Slovak Robin Hoods of the Middle Ages. Traditionally, it is assumed that Zbojníks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. This idea became a starting point for our label creation. Zbojnícka distillates are the true treasure of Zbojníks.



Each element of the label has its significance and tells unique stories from Slovak folklore. The engraving-stylized illustrations create an impression of being transported into the past. Crossed shepherd’s axes, which were used by Zbojníks, and a shield, decorated with traditional ornaments are placed in the center of the label. Together, they symbolize traits characteristic of Zbojníks – their warlike nature, readiness to fight and protect their treasures. The top part of the label is dominated by the engraving illustration of the famous mountains, which, according to the legends, hide many treasures. The combination of Slovak motifs and ornaments from different regions enhances the image of a truly local, traditional product.