Zhi Yun Restaurant

The latest positioning of Zhi Yun Restaurant is a scene social restaurant, which takes Jiangsu and Zhejiang cuisine as the representative cuisine, creates a leisure and comfortable small banquet party environment, and is favored by young consumers. When it comes to Jiangsu and Zhejiang restaurants, most people have the impression that they are in the classical style of Jiangnan with white walls and black tiles. They all highlight the popularity of the so-called landscape literature and the Jiangnan flavor of pink ink. It's all the same. Therefore, how to continue the existing business logic of the brand, meet the iterative needs of the function and market, and stand out from the numerous shops in full bloom is the focus of this case. The core idea of space design is to draw inspiration from the traditional Chinese landscape, to deconstruct and express the traditional culture and spirit through the contemporary understanding and design language, so that the traditional culture and spirit can be reborn and continued in the contemporary era.

The concept of deconstruction runs through the whole space, creating several independent but connected functional spaces through a series of lines and geometric modeling. The overall space will be blue, white as the main tone, corresponding to the sky and cloud color. The unconventional space structure expresses the inherent tonality of the restaurant, pursues individuality and human feelings, and highlights the soul of the design. Metal and green plants fully collide and produce rich visual impact, so as to give customers a lively and relaxed dining atmosphere.