Saintly Flavours

Saintly Flavours is a gourmet food gift set to be sold in the deli section of high-end shops. Along with the trend that food and the act of eating have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. The gourmet foods from seven Abbeys of France were chosen; one red wine, one white wine, one cracker, two kinds of cheese, and three kinds of jams. The name of the brand, 'Saintly Flavours', represents the rich tradition of high quality food made by medieval monasteries.
The logo for the brand was comprised of the profile of a monk with a halo and a goblet in an etching style illustration. Detailed and ornate etching-style illustrations of each Abbey are placed in medieval style frames on the front of the label. To increase consumer engagement with the product the back labels include information on the Abbey and the flavours.