Lavazza Casa 1895

Casa 1895 is a unique visitor experience integrated into the real, working, state-of-the-art factory where Lavazza’s new specialty 1895 coffee is made. In line with the brand values of 1895 as a premium coffee, the experience takes visitors through the multi-sensory process of coffee design–from the origins of 1895 coffee beans around the world; to the advanced processes that transform the beans into the perfect cup; to cutting-edge research and innovation; and finally, to the intimate, unforgettable experience of tasting the highest quality coffee. The Lavazza 1895 coffee factory was renovated and redeveloped in 2019 to create an advanced new factory dedicated primarily to the production of 1895 coffee. The Casa 1895 visitor experience was developed in tandem with the architectural refurbishment of the building and the design of the factory fit-out, so that the visitor experience is truly integrated into the workings of this new factory environment.