2021 | Professional

MUSE Design Awards Gold Winner

Lavazza Casa 1895

Entrant Company

Ralph Appelbaum Associates

Category

Interior Design - Exhibits, Pavilions & Exhibitions

Client's Name

Lavazza Coffee

Country / Region

United States

Casa 1895 is a unique visitor experience integrated into the real, working, state-of-the-art factory where Lavazza’s new specialty 1895 coffee is made. In line with the brand values of 1895 as a premium coffee, the experience takes visitors through the multi-sensory process of coffee design–from the origins of 1895 coffee beans around the world; to the advanced processes that transform the beans into the perfect cup; to cutting-edge research and innovation; and finally, to the intimate, unforgettable experience of tasting the highest quality coffee. The Lavazza 1895 coffee factory was renovated and redeveloped in 2019 to create an advanced new factory dedicated primarily to the production of 1895 coffee. The Casa 1895 visitor experience was developed in tandem with the architectural refurbishment of the building and the design of the factory fit-out, so that the visitor experience is truly integrated into the workings of this new factory environment.

Credits

Project Director / Ralph Appelbaum Associates
Phillip Tefft
Project Leader / Ralph Appelbaum Associates
Mirko Cerami
Content Developer / Ralph Appelbaum Associates
Tracey Taylor
Director of Graphics / Ralph Appelbaum Associates
Mat Mason
Graphic Designer / Ralph Appelbaum Associates
Mina Demiren
Content Developer / Ralph Appelbaum Associates
Charlotte Stevens
3D Designer / Ralph Appelbaum Associates
Alice Barsottini
Architects on Project / Paolo Uboldi Architects
Audio-Visual Integration / Binario
Interactive Media / Karmachina
Lighting / Strosselli
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