Netherlands   |  2021

MUSE Design Awards Gold Winner

Hello Denmark

Entrant Company

Tinker imagineers

Category

Interior Design

Client's Name

Danish Architecture Center

Sub-Category

Exhibits, Pavilions & Exhibitions

What do lifeguard stations, cargo bikes, and the aim of living no more than a third of a mile from green areas have in common? Dutch experience design agency Tinker imagineers created the new exhibition Hello Denmark in the Danish Architecture Center (DAC). The exhibition is a tribute to the Danish architecture and design and the visitor explores what has made Denmark and Copenhagen popular throughout the world: the good everyday life. Six fundamentals unfold the story of Danish life Denmark is often cited in international contexts as a role model when it comes to creating optimal living conditions for the population. It has been elected the world’s happiest country several times. But what are the ingredients in the Danish people’s coveted recipe for the good life? In this exhibition the visitor will experience six installations, each representing an element from the everyday life the Danes value so highly that influence how they build, reside, and live. It is about a close relationship to nature, the trust upon which the society is built, the insistence on ‘hygge’, the unique bicycle culture, the design-infused society, and the need to live near water. In white frames, a stark contrast to the dark space around them, key Danish objects are presented. In combination with animations and infographics, they explain where these typical Danish values come from. The design makes full use of the transparency of the glass and steel BLOX building (OMA Architects), by creating interactions across its façade to connect the inside with the outside inviting the visitors to come in and see the exhibition. The Hello Denmark exhibition is located in DAC’s Golden Gallery. The exhibition opened on June 8 in 2020. The Danish Architecture center (DAC) is a meeting place for anyone with an interest in architecture, design and urban culture. It is an international cultural place for experiencing exhibitions, tours and events, for shopping design products, and for enjoying spectacular views of Copenhagen from the café’s large rooftop terraces.

Credits

Client, co-designer
Danish Architecture Center
Concept, design
Tinker imagineers
Construction
Danish Architecture Center
AV and multimedia productions
Besyv Productions, Filmbureauet, Thin Green Line Productions
Photography
Kontraframe / Danish Architecture Center
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