Generally most Thai beer drinkers are familiar with glass beer bottles or aluminum beer cans. This year LEO from SINGHA Corporation becomes the market leader who launches an aluminum beer bottle packaging which is unprecedented innovation in Thailand. The main idea of this launch is to create market vibrants and new trends. This new aluminum LEO packaging is the Limited Edition which production is only 600,000 bottles and comes in 3 colors - red, black and bronze. Each bottle has a one letter of L or E or O with design on the letter. The beer drinker persuasively has to purchase 3 bottles to collect an L, an E, an O bottles. This new creation once launched was sold out within 2 weeks.