2021 | Professional

MUSE Design Awards Silver Winner

Chocolate box of soaring up into the sky

Entrant Company

Shantou Datianchao Brand Planning Co., Ltd.

Category

Packaging Design - Sustainable

Client's Name

YInong

Country / Region

China

In the process of pursuing sustainable development, low-carbon and environmental protection is the new trend of the future.Soaring up into the sky with one start and flying your dream also a metaphor for bringing the concept of environmental protection to millions of households and flying around the world. When the environment is getting worse and worse, we advocate starting with ourselves, keeping our innocence, opening our hearts to the dream of environmental protection, and drawing beautiful flying of the soul, bringing a little beauty to everyone. The packaging is made of low-carbon and environmentally-friendly materials from beginning to end, creating an interesting interactive product theme. The whole package can be disassembled into a flying bamboo dragonfly, and diy crayons can draw pictures, so that children can not only taste delicious food, but also have DIY hands-on ability, and can be deeply embedded with environmental protection themes. This allows children to learn by playing and experience a sense of responsibility in the interaction.Draw a new blueprint for environmental protection, and sweeten the dream of environmental protection with sweet products.

Credits

Project Director
JINTAO HE
Shantou Datianchao Brand Planning Co., Ltd.
FANGGUI CHEN
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