2021 | Professional

MUSE Design Awards Platinum Winner

DingJiangHe

Entrant Company

ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Hubei United Development Investment Group Co., Ltd.

Country / Region

China

The name of the Liquor is "Dingjiang River". Big rivers are generally places where the water flows fast, and it takes a strong force to intervene to make them calm and settle down. The people who can do this are what we call the "Mainstay". We designed the bottle in the shape of a stubborn stone with angles to symbolize the smoothness that doesn't change in the rush of the water, which also complements the sense of power.





On the back of the box, we printed a set of hand-drawn graphics that depicted ancient iron-fisted figures like Zhang Juzheng and Li Si, combined with hand-drawn water flow patterns and other elements, with the product name hollowed out in the middle to illustrate the theme. The final product is a dignified, stable and respectful one.

Credits

Creative director
XiongBo Deng
Illustrator
Rubiao Shen
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