2021 | Professional

MUSE Design Awards Gold Winner

YiZhou-Ya

Entrant Company

ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Shenzhen Da Jing Food Technology Co., Ltd.

Country / Region

China

This is a low alcohol liqueur from China, called "Yizhou". At present, the main brew of this one is kiwi fruit, so the wine will present an attractive amber color.
Liqueur was not born in China, but what we hope to build is a "Chinese liqueur" to distinguish it from the same type of products. We engrave a scene of "Elegant gathering" directly on the back of the bottle. When people look at the liqueur from the front, it is combined with the amber body, which is like a jade carving. At the same time, we also engrave kiwi fruit on the top of the bottle cap to convey the taste of the product.
Due to the higher alcohol content of this product, the price in China will also be higher. When the cost allows, we use wooden packaging box. However, in order not to waste materials, the packaging box can be easily assembled after use and then turned into a tray and a food box. Make the packaging more durable.

Credits

Creative director
XiongBo Deng
Illustration
Xing Liu
Illustration
Hui Li
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