Tipsy - low-alochol drinks

Entrant

The Box Brand Design Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guangdong Power Station Health Drink Co., Ltd.

Country / Region

Hong Kong SAR

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Tipsy - low-alochol drinks (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Tipsy - low-alochol drinks (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Tipsy - low-alochol drinks (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Tipsy - low-alochol drinks (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Tipsy - low-alochol drinks (Image 5)

About The Entry

According to the new generation's attitude towards alcohol is enjoyment rather than indulgence, Box Brand Design establish a clear brand impression for the new low-alcohol drinks of Power Stations: Tipsy. From definition of brand positioning, naming, as well as creating hand-painted illustrations packaging, add a unique style to the product and bring out a cozy touch of slightly intoxicated. The brand image of approaching soft drinks expands consumers and sets off a new trends of low-alcohol drinking.