Hong Kong S.A.R., China   |  2021

MUSE Design Awards Silver Winner

Tipsy - low-alochol drinks

Entrant Company

The Box Brand Design Ltd.

Category

Packaging Design

Client's Name

Guangdong Power Station Health Drink Co., Ltd.

Sub-Category

Wine, Beer & Liquor

According to the new generation's attitude towards alcohol is enjoyment rather than indulgence, Box Brand Design establish a clear brand impression for the new low-alcohol drinks of Power Stations: Tipsy. From definition of brand positioning, naming, as well as creating hand-painted illustrations packaging, add a unique style to the product and bring out a cozy touch of slightly intoxicated. The brand image of approaching soft drinks expands consumers and sets off a new trends of low-alcohol drinking.

Credits

Creative Director
Joey Lo
Art Director
Yvonne Chung
Designer
Marie Ma
More Silver Winners
Interior
Costa Rica
MUSE Design Awards - Amanda
2021

Entrant Company

Estudio Membrana

Sub Category

Retails, Shops, Department Stores & Mall (NEW)

Interior
China
MUSE Design Awards - EGRET LAKE SUMMIT (SCHOLARLY FAMILY)
2021

Entrant Company

SHIDOU SPACE DESIGN (HUIZHOU) CO. , LTD.

Sub Category

Residential

Architectural
China
MUSE Design Awards - CR LAND LINYI CENTER
2021

Entrant Company

AICO (SHANGHAI) ARCHITECTURE DESIGN CO., LTD

Sub Category

Mix Use Architectural Designs

Interior
Taiwan
MUSE Design Awards - Sunshine
2021

Entrant Company

Hong-Ting development company

Sub Category

Commercial