Tipsy - low-alochol drinks

According to the new generation's attitude towards alcohol is enjoyment rather than indulgence, Box Brand Design establish a clear brand impression for the new low-alcohol drinks of Power Stations: Tipsy. From definition of brand positioning, naming, as well as creating hand-painted illustrations packaging, add a unique style to the product and bring out a cozy touch of slightly intoxicated. The brand image of approaching soft drinks expands consumers and sets off a new trends of low-alcohol drinking.