2021 | Professional

MUSE Design Awards Silver Winner

Tipsy - low-alochol drinks

Entrant Company

The Box Brand Design Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guangdong Power Station Health Drink Co., Ltd.

Country / Region

Hong Kong SAR

According to the new generation's attitude towards alcohol is enjoyment rather than indulgence, Box Brand Design establish a clear brand impression for the new low-alcohol drinks of Power Stations: Tipsy. From definition of brand positioning, naming, as well as creating hand-painted illustrations packaging, add a unique style to the product and bring out a cozy touch of slightly intoxicated. The brand image of approaching soft drinks expands consumers and sets off a new trends of low-alcohol drinking.

Credits

Creative Director
Joey Lo
Art Director
Yvonne Chung
Designer
Marie Ma
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