2021 | Professional

MUSE Design Awards Platinum Winner

Deep in Venice

Entrant Company

Uniplus Design Center

Category

Interior Design - Recreation Spaces

Client's Name

Country / Region

Taiwan

The boundless shadow of water, the uneven rocky walls, and the subtle light of waves are so attractive that people can't help but be attracted to them, and gradually move away from reality as they walk along in search of light and shadow. Just reach out to unveil the mysterious water curtain, contentedly indulge within the dream-like fancy situations.





Venice - a romantic city built on the water and conducts world-renowned film festivals. Integrate these two factors, swing the endless imagination to provide brand new sensory experiences and cleansing of heart and soul, thereupon, remarkably support people out of the downturn of spreading epidemic, and usher in the wonderful world full of hope.





Different from the traditional cinemas in Taiwan, the space of "seeing movies" has been redefined by reducing the complexity of information such as digital screens of previews and poster walls. Instead, design the surrounding of immersive situation that makes the guests settle down and forget the chaotic thoughts of reality amid the tranquil light and shadow. From getting into the movie theater, ticketing, waiting, and viewing, gradually get involved in the film world of their choices, and receive the extraordinary experience that is endlessly evocative. At the same time, inject new vitality into the film industry and the surrounding business district, which have been affected by the epidemic.





Take the concept of the company's name "Venice", and regard the field situated in the basement, hence, adopt the image of "underwater world" as the design scheme. Make use of wood and stone veneer as base materials for ceilings and walls, moreover, exploit metal panels and lake blue light fixtures to present natural images such as caverns, water erosion, and waves. Also, take advantage of composite construction materials to manifests the magnificent and delicate aesthetic scenes, which make an associative connection of the splendid water city and the grandness of the world-class film festival. Successfully, achieve the vision of the Cineplex to create an innovative atmosphere and become a benchmark in the industry.

Credits

Lead designer
Tang Shih Chieh
Designer
Chen Hsien Chun
Designer
Chang Yu Chiung
Designer
You Bo Siang
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