2021 | Professional
Entrant Company
Category
Client's Name
Country / Region
Before "conscious consumerism" was even a thing, Theo Chocolate pioneered fair-trade, organic, bean-to-bar premium chocolate and set the standard for responsible labor practices in the Congo. Over time, the category had exploded with fair trade “me too’s” and it was time for Theo to differentiate if they were to keep growing.
Consumers wanted their choice in chocolate to be simple. We needed to show the link between higher-standard chocolate and good taste. We clarified their brand purpose, expanding their offerings through innovation. For design, we prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.
Credits
Entrant Company
HOPE SONG INTERNATIONAL ENTERPRISE CO., LTD.
Category
Product Design - Health / Sports Equipments
Entrant Company
Sovos Brands
Category
Packaging Design - Dairy, Spices, Oils, Sauces & Condiments
Entrant Company
PT Architecture Design (Shenzhen) Co., Ltd.
Category
Architectural Design - Sports & Recreation
Entrant Company
LONG DIAN INTERIOR DESIGN CO., LTD.
Category
Interior Design - Residential