Novacolor Paint Showroom

Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints’ textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.





1. Free plane


Irregular geometric lines are intertwined or separated. These contradictory lines constitute a free and open geometric plane, laying the foundation for a smooth and freely flowing space. The simple geometric volume, non-decorative elevation and the mystery of peeping through the gap present a new atmosphere for the space.





2. Visual planning


The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It’s a place of contradiction and coordination.





3. Contradiction


In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.





5. Cinematic and dramatic light and shadow


Tesioned membrane structure is applied in a large area to emphasize the softness of light. On the one hand, the structure enhances the products' lighting effect and weakens the shadow emotionally, which forms a kind of dramatic silence. On the other hand, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. Arepressive power is likely to be released.