Strolling alone the rainbow bridge

With globalization of business, banks not only represent the foundation of the local economies nowadays, but also act as a bridge to lead customers to develop their business and financial management all over the world without hindrances. This case is based on the idea of "strolling along the rainbow bridge". The designer uses red and white which is the color of the brand HSBC to run through the overall space and plans an environment with both function and aesthetics. From the ATM area that quickly meets people’s daily financial needs, to the space where the financial specialists provide one-on-one services, and finally there is the HSBC Premier excellent financial management area with the color of purple. We hope the environment provides customers the most enjoyable experience.



The first thing one will notice when entering the lobby is the express banking area with a red background. The blank wall with the lighting and high-rise ceiling, which is different from ordinary ATM setups, lets customers enjoy a spacious, bright and safe environment when dealing with daily procedures. Behind the counter area is the HSBC Advance operation and financial management area. The corner space is set up with multiple tables and chairs, so that customers and financial advisers can comfortably discuss and have a pleasant conversation. Going further is another area planned exclusively for HSBC Premier's excellent financial management. Unlike the previous areas, purple and red are heavily applied at the HSBC Premier area. Especially purple that symbolizes nobility and wealth in Eastern culture. Furniture in dark colors shows a sense of calmness and professionalism. The comfortable armchairs give customers an abundant space to sit while the carpet brings a more luxurious vibe and absorbs sounds, so that the area is rather quiet and more convincing.



An environment which is more tailored to the needs can be presented through the contrast of colors and the combination of spatial functions and banking services. With the help of design, the bank turns out to be a unique rainbow-colored bridge full of wonders and offers both bank employees and customers a unforgettable experience.