2021 | Professional

MUSE Design Awards Gold Winner

Qingdao Steel Fortress Showroom

Entrant Company

SUNNY NEUHAUS PARTNERSHIP

Category

Conceptual Design - Exhibition & Events

Client's Name

Country / Region

China

The former location had several plants and industrial equipment, SNP Group tended to transform this place from a industrial district into a steel fort theme park on the basis of retaining building original character.Designers of SNP always adhere to the design philosophy that city cannot evolve without history. So they dealt with industrial heritages carefully , made every effort to preserve urban residents memories and restated city history in the space narration. Designers reserved pre-existing red brick when used anodised aluminium, a new type construction materials.The integration of classic elements and advanced materials delivered massive historic implication and generated urban vitality. The rusty plate carried historical memories, connected the past and the present of city. Though it served as an old industrial historical building, SNP design team wasn’t took over -industrialized design. Designers focused on materials and modeling so as to create grand-theater-like atmosphere. When it came to the entrance, designers took unobtrusive expression instead of bold presentation.The first floor is temporary exhibition hall and the second floor acts as main exhibition area. The open staircases in public area play a role in public activities. To meet mixed needs of the modern society, designers introduced new business forms like catering and cultural creativity .



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