2021 | Professional

MUSE Design Awards Gold Winner

SANVINGA Xiaofengtan Liquor

Entrant Company

Chengdu Fenggu Muchuang Packaging Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou SANVINGA Black Gold Liquor Sales Co., Ltd.

Country / Region

China

Typed as superior jiang-flavor Chinese Baijiu, SANVINGA Xiaofengtan Liquor is designed for dedicated collection or gifts. Its outer package adopts a cubic design decorated with embossed and gilded elements, exuding a sense of nobility in the dynamic orange background. The golden dots arrayed in order, jointly shape the bottle body, add oneness to the styling and arouse rich associations .

“Fengtan” is a unique Chinese technique of traditional wine storage, which symbolizes the indispensable sense of ritual in Chinese wine culture and features the inheritance of Chinese wine culture. Inspired by this, the bottle body of Xiaofengtan is in the shape of a round alter, echoing its name. Its concise and rounded lines jump out of the settled frame to construct a trendier bottle body and cater to the modern aesthetic and temperament.

The body is made from finely polished porcelain mode, with the exquisite craft creating a sense of depth. At the upper half of the body, golden patterns go in tandem with the outer packaging, indicating that liquor has a lingering aroma like a river or stretching mountain as an interpretation of its taste and fragrance. Vertical and bumpy stripes can be seen on the golden cap, bestowing beauty upon the body and facilitating users to open the lid.

Credits

Design Director/ Chengdu Fenggu Muchuang Packaging Co., Ltd.
Hai Zhu
Guizhou SANVINGA Black Gold Liquor Sales Co., Ltd.
Jian Fang
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