Vanke Winno Hub Sales Center

Walking through the ring-shaped arrays of lights makes you feel like traveling through the time tunnel and reaching the future of human-technology symbiosis. The sculptures of two hands, inspired by the frescoes “Genesis” in the Sistine Chapel, are going to touch each other and bring people to the new era.

Located in Ganjiang, the new national-level district of Nanchang City, Vanke Winno Hub is an exemplary project of city-industry integration, with a total investment of approximately 18 billion RMB. Designed with the idea of “internationalization, intelligence and innovation”, and focusing on cloud computing, AIoT, and IT, the campus integrates industry and innovation with culture and life. With the aim to increase the competitiveness and economic potential of the area through scientific and technological innovation, it will upgrade the city’s industrial structure and function level.

Intrigued by human-technology symbiosis, YuQiang & Partners, from the perspective of space design, tells a complete, themed story of “time travel”, “secret land exploration” and “return of technology” based on the integration of digital technology and art skills. It is also the first time YuQiang & Partners has presented its digital design work to the public. Through application of technology into artistic space, the design firm has realized the commercial and urban-industrial values behind the ultimate topic of human-technology symbiosis.

What makes the space impressive is the integration of new media, interactive art installations and sci-tech art installations. The combination of technology, technique and aesthetics allows people to experience the future and encourages them to explore for more. Based on the idea, the space is a metaphor of the Information Era: “suppose that the sales center is an information center, and visitors are source of information who explore the information center in digital form; it is an interesting way to realize the interaction between human and space.”

In terms of specific design, YuQiang & Partners uses sci-tech installations, artistic symbols and story telling to describe a futuristic digital world, which encourages visitors to experience the real and virtual worlds, to converse with the future, and to establish a spiritual connection and emotional resonance with the space.