China   |  2021

MUSE Design Awards Gold Winner

Bodybrite showroom

Entrant Company

Shanghai Brander Brand Design Co., Ltd

Category

Interior Design

Client's Name

Sub-Category

Retails, Shops, Department Stores & Mall (NEW)

BodyBrite, a Spanish technology and fashion beauty brand.Its design brings consumers a new concept of technology and fashion beauty in a 300-square-meter space, "serving beauty with technology", so that beauty lovers can freely explore the space.The design of the porch and the front desk is the "face" of the brand, therefore, the designer highlights the spatial sense of these two areas.The door design builds a "restrained and simple" feeling. Even if they don't want to experience it, consumers entering through the side door can learn about the products directly through a display table.After passing through the white passage, consumers will enter the Deep Experience Area and the Discussion Area. Unlike the anteroom, the in-depth service area is of privacy and comfort, so the designer uses the white color to make the space simple and quiet, fully embodying BodyBrite’s beauty concept. With flexibility and accessibility as the design philosophy, the designer arranges the products in different colors so that consumers can choose and buy the products they need. The simple colors combined with lighting attract consumers' attention and constantly convey the brand concept.

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