2021 | Professional
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For a design firm, its office both acts as a conceptual branding museum, and displays hard capabilities as well as soft artistic comprehensive output. Therefore, the design of the working space is not only a direct business card of a design firm’s aesthetics, it also carries a strong appeal with an artistic core.
Eminent design firm More Wonderful Design’s recently finished office takes “Aesthetic Narration, Fine Arts Setting” as inspirational motif, to freely create in the 4-storey building, and to construct working space as an art museum. It exists beyond functionality and formality, between decoration and aesthetics, and above symbolism and metaphor. Based on understanding of neo-modernism, MWD created a visualization of branding, and a tangible presentation of culture, providing people artistic enjoyment and spiritual experience, to roam in the contemporary artistic atmosphere.
“Our core design concept of the office is established on the interaction and consolidation of brand presence and setting experience. We thought what if we put MWD’s brand culture, the values we abide by, and our artistic pursuit all into a physical space, and in the process apply them with aesthetic dimension, depth of experience, and seamless integration? What kind of spark could we generate? We looked forward to the outcome of setting overlay plus artistic interflow; to work inside an art museum, is then our ultimate answer to this anticipation.” Says the designer.
Working inside an art museum is MWD’s atmospheric positioning of its office, its focus lies in artistic production, transmission, and delivery to each person or to each lifestyle, these processes all come with different definition and understanding. Over the years, MWD has insisted on extending art into life, discovering life within art, and exploring the realization of diverse spatial value based on both functionality and aesthetics. In the design of the office, it goes beyond functional rationality into the aesthetic basis of neo-modernism, to put strong cultural flexibility into the space with art, to create spatial branding’s inner diversity with pure color language and minimalist block models, and to respond to the changing trends with lasting will to innovate.
Credits
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Chongqing KD Interior Design Firm
Category
Interior Design - Office
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JSD Design
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Interior Design - Residential
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Nanjing Truedoc Medical Technology Co., Ltd.
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Product Design - Scientific Instruments, Medical Devices & Research Equipments
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MGM Grand Paradise
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Interior Design - Hotels & Resorts