1Snack Box Themed on “Dragon King’s Palace”

The package design is an attempt to establish a brand image of being youthful and advocating Chinese fad, and gradually transform itself towards a younger generation by LYFen. This snack box themed on the “Dragon King’s Palace” embodies the core symbols of a Chinese myth, fashioning and rejuvenating the traditional elements to create different package styles based on flavors and to meet the needs of the gift box. Designers rendered the elements, such as the dragon palace under the water and the coiled dragon, with brush strokes and a high saturation of traditional Chinese colors, making the overall design exquisite and gorgeous. LYFen strives to apply the IP from the main image of the gift box envelope to the internal product packaging, all in a consistent colour style. The gifts that come with the box also incorporates the Dragon King’s Palace IP, with the cups mimicking the scales of the dragon, with a sense of texture and design that blends perfectly with the IP.In order to avoid boxes being disposable, designers made the box into a traditional cosmetic case, which not only extends the serviece life of the box, but also promotes the product for a second time.