The Equestic Saddle Clip is a brand new concept in the world of equestrian sports. The compact clip, attached tot the saddle of the horse, monitors all moments of the horse very accurately. It monitors personal training programs, the data can be used to improve individual training routines. Realtime results can be watched on the cellphone while riding to adjust the training accordingly. The data can be shared with the team, for optimal performance and maximum horse welfare. Product elements: Brand identity Logo & graphic design Concept development Product design Packaging design