2021 | Professional

MUSE Design Awards Silver Winner

Haoxiangni Light Health Care Young Life Hall

Entrant Company

MET Creative Brand

Category

Interior Design - Retails, Shops, Department Stores & Mall (NEW)

Client's Name

Hao Xiang Ni

Country / Region

China

In the design process of this case, the design team pays attention to the creation of atmosphere, presenting a relaxed sales and shopping scene and a social scene with a sense of leisure and experience. In the retail space, cultural creation, tea, leisure experience, hand gifts and other rich forms are integrated. It is not only a retail space, but also an integrated life experience hall.

In terms of material selection, wood veneer and straw mud with natural grain texture and tone are widely used in the interior to give customers a natural and healthy feeling.

The wall is decorated with raw materials, which echoes the idea of food and medicine homology expressed by "miss you", and also makes consumers feel the health and peace of mind of the product more intuitively.

The design of the product showcase is simple and clear, from product promotion to progressive display, it is very convenient to guide users to read and make choices. The modular cabinet design is all customized in the factory and assembled on-site, so that the on-site operation and the customization of props can be carried out simultaneously, which greatly shortens the overall construction period, facilitates the replication and expansion of stores, and forms a standardized store.

There are no exaggerated decorations in the interior, and simple color blocks are used to separate different categories. The overall style is exquisite and simple, and the design language conveys the young people's philosophy of advocating natural, simple and beautiful life.

Credits

Chief Designer/MET Creative Brand
Beiyu Zhang
Assistant Designer/MET Creative Brand
Yibing Zhou
Assistant Designer/MET Creative Brand
Yuxun Zhu
Photographer
Ming Chen
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