2021 | Professional

MUSE Design Awards Silver Winner

Amore

Entrant Company

Egret Cultural & Educational Foundation

Category

Conceptual Design - Other Concept Design

Client's Name

Country / Region

Taiwan

AMORE is an avant-garde production created to elevate the artistry of performing art. Paul Chiang's paintings are the foundation from which 3D animation techniques catalyze the art to life. Through the combination of intense piano repertoires, multimedia technology, contemporary and abstract moving art, diverse styles are revealed to present a dramatic music-based performing art that is a banquet for the senses.





Plato once said music gives soul to the universe, wings to the mind, flight to the imagination and life to everything. Music is timeless, immortal and abstract but invisible. We explored various mediums and styles from the romantics, surreal to contemporary. Paintings are transformed into motion pictures, intertwining and interacting in a marriage with its soul mate, music. It morphs into a conceptual, kinetic, digital and video art.





Of all the emotions, the most seductive and touching is Love. Love is my muse and is the most inspirational and greatest charm of all time. Though the focus is Amore, I also hope to elegantly unite all seven human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) along with the five Eastern Elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse program of Western Classical music and performing art. All in, to achieve a mutual interdependence Yin-Yang balance.

Credits

Egret Cultural & Educational Foundation/ Producer, Art Director, Film Director, Screenwriter, Sound Designer, Visual Designer, Recording Artist
Chia-Hui Lu
Featuring Paintings
Paul Chiang
Engine Studio / Visual Supervisor
Vick Wang
Engine Studio / Animators
Suet-Er Hee, Sara Hsiao, Gian Lee, Jian-Jhou Lin, Jeremy Huang, Wei-Che Hung, Si-Jon Chen, Kai-Wei Liu, Story Tung, Yu-Chi Lin, Kyle Yang, Ting-Ying Chao
Engine Studio / Project Coordinator
Tang-Ting Tung
Dami Music / Sound Engineer
Micky Yang
Infinity Multimedia Production Company / Film Editor
Yi-Hang Wong
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