2019 | Professional
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The coffee aisle of a grocery store can seem aesthetically homogenous. The imagery is drab (beans, steam, mugs of brown liquid) and the colors are dark and warm. When I think of coffee, I think of energy, purpose, and focus. I wanted to explore the notion of presenting coffee in a bright way, instead of the usual brown mug; I wanted to see coffee as something full of vitality and intention. Gray Wolf is wild but disciplined. Boldness, a theme often emphasized in coffee copywriting, is built-in to the wolf imagery. The color palette (blues and grays and yellow) is vibrant and positive but forceful and strong. The wolf itself is poised.
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Arterial Design
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Interior Design - Conceptual
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L.C INTERIOR DESIGN + CHANG YU-CHIH Architects
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Architectural Design - Other Architectural Designs
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Keystone Interior Design
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Interior Design - Residential
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3+2 Design Studio
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Product Design - Bakeware, Tableware, Drinkware & Cookware