2019 | Professional
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The coffee aisle of a grocery store can seem aesthetically homogenous. The imagery is drab (beans, steam, mugs of brown liquid) and the colors are dark and warm. When I think of coffee, I think of energy, purpose, and focus. I wanted to explore the notion of presenting coffee in a bright way, instead of the usual brown mug; I wanted to see coffee as something full of vitality and intention. Gray Wolf is wild but disciplined. Boldness, a theme often emphasized in coffee copywriting, is built-in to the wolf imagery. The color palette (blues and grays and yellow) is vibrant and positive but forceful and strong. The wolf itself is poised.
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Dialogue 38 Inc.
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Interior Design - Showroom / Exhibit
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David Chang Design Associates International
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Interior Design - Showroom / Exhibit
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City of Oakland
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Architectural Design - Public Building
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B Smith Packaging Ltd
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Packaging Design - Luxury