2019 | Professional

MUSE Design Awards Silver Winner

Gray Wolf Coffee

Entrant Company

Merril Cledera

Category

Packaging Design - Self-Promotion

Client's Name

Country / Region

United States

The coffee aisle of a grocery store can seem aesthetically homogenous. The imagery is drab (beans, steam, mugs of brown liquid) and the colors are dark and warm. When I think of coffee, I think of energy, purpose, and focus. I wanted to explore the notion of presenting coffee in a bright way, instead of the usual brown mug; I wanted to see coffee as something full of vitality and intention. Gray Wolf is wild but disciplined. Boldness, a theme often emphasized in coffee copywriting, is built-in to the wolf imagery. The color palette (blues and grays and yellow) is vibrant and positive but forceful and strong. The wolf itself is poised.

More Silver Winners
Interior
2019
MUSE Design Awards - Slow Blues

Entrant Company

ZHUWEI SPACE

Category

Interior Design - Hospitality

Architectural
2019
MUSE Design Awards - Coexisting in Harmony.

Entrant Company

L.C INTERIOR DESIGN + CHANG YU-CHIH Architects

Category

Architectural Design - Other Architectural Designs

Packaging
2019
MUSE Design Awards - Echinoctius

Entrant Company

SHUMI LOVE DESIGN (TM) Branding Agency

Category

Packaging Design - Wine, Beer & Liquor

Interior
2019
MUSE Design Awards - House of Spectacle.

Entrant Company

LONG WIN INTERIOR DESIGN

Category

Interior Design - Home Stay / Airbnb