2021 | Professional

MUSE Design Awards Gold Winner

LION KING LNT’L’L

Entrant Company

FOSHAN BOSI TAO DESIGN CONSULTANTS CO., LTD

Category

Interior Design - Exhibits, Pavilions & Exhibitions

Client's Name

Country / Region

China

LION KING INTERNATIONAL | OEM Experimental Factory

The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Bosi Tao Design was invited to take charge of the interior design of this case, the principal Zhuyuan Cai consistently upholds the design logic of business strategy first, "based on the precise positioning of Lion King International's OEM model, we take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory". Interpreting the spirit of exploration and brand-new creation concepts in the core of the Lion King International brand to a new generation of consumers.

A pioneering experiment on "materials"

We are not searching in completely unknown territory. From the past, present to the future, following the development trajectory of Lion King International, the core production capacity, product quality and production process in the OEM manufacturing process are condensed to restore the true nature and predict the future. This is a pioneering experiment on "materials." The facade of the single-family building is dotted with light-transmitting films, presenting a flowing spectrum effect, which looks like a shining future star under the night sky. The spatial scene is preset as a "systematized" experimental factory. The overall gray tone is maintained, and the texture of the cement texture is intertwined with cold metallic paint and pioneer-like blue acrylic. Through the splicing of different materials, the conflict between manufacturing materials is contrasted. The precise mechanical components hint at the evolution of its standardization and automatic technology. The white lion king's decorative lamp forms a visual contrast with the colorful porcelain back wall, which is very recognizable.

At the end of the exhibition hall is a giant glass sphere installation. Under the projection of the Italian Halo Edition projection lamp, the psychedelic visual effect renders the pioneering experimentation, which makes people have an infinite desire for exploration.

Credits

FOSHAN BOSI TAO DESIGN CONSULTANTS CO., LTD
Zhuyuan Cai
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