2021 | Professional

MUSE Design Awards Gold Winner

Jiangang Mountain Natural Mineral Water

Entrant Company

YOUNG AGILE 深圳 年轻灵动 设计研究与创新中心

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Jiangang Mountain Natural Mineral Water

Country / Region

China

Jiangang Mountain Natural Mineral Water is a natural spring water from Jiangang Mountain, Huazhou, Guangdong.

The designer takes Jiangang Mountain as a source of inspiration, scales the real mountain into the bottle body, and creates a microscopic world.

In the bottle design, the designer creates a cone-shaped bottle with a wide bottom and a narrow top, which is much different from most cylindrical water bottle. The unique shape is easy to identify and stand out from the storage rack.

In logo design, the designer enlarges the characteristics of the font to evolve the strokes of the Chinese character "尖" , which means water rushes out of the top of the mountain, and the mountain has a constant stream of high quality natural water.

In the packaging design, the designer sets up grooves interlocking with the water bottle, the purpose of the groove is to ensure the safety of product transportation. The illustrator uses line to depict the lions, colorful silk ball, and landscape, illustration meaning clear, simple expression of the people’s good wishes. Furthermore, the two lions roll the colorful silk ball means good luck always around you.

Credits

Motion Graphics / Visualiser
ivy Chen, Marshall Ma, Carl Lin, Nora Zhou
Illustration
Doe Xu, Rarna Chen
Product / Package Design
Keyboard Lu, ivy Chen
Brand Design
Eat Zhao
CG Director
ivy Chen
Brand Planning Director
Gaga Li
Design Director
Joyu Liu, If Liu
Founder/Chief Designer
Darren Dai
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