AVISSI Sparkling Rosé Packaging Design

With the success of the AVISSI Prosecco packaging redesign and the Sparkling Rosé category showing significant growth, the Affinity team was asked to extend the AVISSI brand to a Sparkling Rosé. Various shades of pink were used to capture the essence of this ultra-premium Sparkling Rosé. The goal was to significantly distinguish the packaging from the Prosecco while complementing the new packaging equities. The result is a stunning package that is pretty in pink.