2021 | Professional

MUSE Design Awards Silver Winner

Herbal Chinese Medicine Packaging

Entrant Company

YOUWOO DESIGN CONSULTANT CO., LTD

Category

Packaging Design - Health & Wellness

Client's Name

HESHUNXUJI

Country / Region

China

In Oriental medicine, herbal medicinal materials will be divided into 3 different attributes, namely "warm", "flat" and "cool". These attributes are for everyone's physique. Therefore, we have summarized the three characteristics of herbal medicine into three different colors as the design theme. "Warm" corresponds to the feeling of more energy in the body, and we give it an orange color; "Ping" corresponds to the feeling of peace and balance in the body , We give it a yellow color; "cool" corresponds to the elimination of excess fire in the body, and we give it a green color.

In the packaging structure, we set the module size of a product, this size can meet the extension of the subsequent new products. For products that are mainly sold in offline stores, the name and attributes of the product are displayed on each side of the package, so that customers and shop assistants can get the product from different perspectives.

The outer box is made of special paper material and partly hollowed out, allowing users to see the contents intuitively and know what they need to choose.

Credits

JIANSI HONG
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