2021 | Professional

MUSE Design Awards Platinum Winner

Shengming Shijia Tea Gift

Entrant Company

Hangzhou Xianlin Tea Co., Ltd.

Category

Packaging Design - Other Packaging Design

Client's Name

Hangzhou Xianlin Tea Co., Ltd.

Country / Region

China

Shengming Shijia Tea Gift blends regional features of West Lake Longjing Tea and brand attributes of Shengming Shijia.

The packaging is designed for the purpose of communicating our product’s regional features and brand’s profound cultural implication to young consumers. The packaging demonstrates such a representative sight of the West Lake (located in Hangzhou City, China) that the moonlight passes through hollow stone pagodas and casts itself on the West Lake forming several moon shadows. Thus, the sight got its household name: Three Pools Mirroring the Moon. The inner packaging adopts simple graphics of full moon by a modest visual expression to echo the sight Three Pools Mirroring the Moon.

To match the product positioning of simplicity and light luxury and the profound brand culture, the outer packaging is made of recyclable pulp, thereby brings users unique hand feel. Moreover, the combination of regional art and the brand not only endows the product with cultural value, but also ties up emotional links with consumers.

More Platinum Winners
Architectural
2021
MUSE Design Awards - Promotion Center of High-Tech Park

Entrant Company

Yunchao Xu/Atelier Apeiron/SZAD

Category

Architectural Design - Factories & Warehouses

Landscape
2021
MUSE Design Awards - Feng Qi Wu Tong

Entrant Company

Wonderway International

Category

Landscape Design - Public Landscape

Interior
2021
MUSE Design Awards - CHENGDU METRO LINE 18

Entrant Company

Jiang & Associates Creative Design

Category

Interior Design - Civic / Public

Interior
2021
MUSE Design Awards - Shiguang Jinyun Show Room

Entrant Company

JSD Design

Category

Interior Design - Showroom / Exhibit