2021 | Professional

MUSE Design Awards Silver Winner

Be Loved

Entrant Company

Shanghai Livary Mio Clothing Co., Ltd.

Category

Product Design - Pregnancy & Maternity (NEW)

Client's Name

Miche Huang

Country / Region

China

Be loved has the female-oriented design of details at its very core. The data of breast shapes from over 100,000 Asian women are widely collected for R&D on styles of our product. Given the difference of cup sizes, we refined the tailoring process and the side design to fit breasts in all shapes and sizes, and satisfy demands of users in all cups. The cup center is further devised to strengthen the breast’s gathering effect. With smooth linking between the cup and the side, there is the lace of high density and elasticity applied to take over the traditional metal insert. Due to its excellent wrapping and supporting, the lace is competent in its role of powerful supporting, which is further enhanced by crossed shoulder straps. All in all, well-fitting shoulder straps and cup sizes are corporately devoted to comfortable wearing for users.

Moreover, Be loved as the female underwear in China, pioneers the lining made of plant-dyed Class A pure cotton, so that the wearing safety and health is guaranteed.

Credits

Brand Manager
Miche Huang
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