China   |  2021

MUSE Design Awards Platinum Winner

Samurai Whisky

Entrant Company

Shenzhen Megacombine Technology Co., Ltd

Category

Packaging Design

Client's Name

Shenzhen Megacombine Technology Co., Ltd

Sub-Category

Wine, Beer & Liquor

The idea of samurai whisky comes from the inheritance and development of Japanese samurai spirit. The whole design scheme takes "samurai helmet" as the main visual element, and the whole design is divided into three parts: whisky bottle, samurai helmet and outer package. The outer packaging vision use 3D metal material warrior armor as the main body, the hollowed-out packaging box exposed metal mask, highlight mysterious atmosphere, the bottle body and the outer package are integrated into one while strengthening three-dimensional sense and space sense. The samurai helmet on the bottle is made of bronze, and the texture of retro craftsmanship enhances the sense of times. In addition to using as the bottle armor, it is also a handicraft, which can be used as a decoration and has collection value. When people take off the samurai's helmet on the bottle, its worn bronze material and colored glass bottle create a strong visual impact. The bottle design adopts the traditional Japanese style. The samurai helmet element and the traditional Japanese texture are combined in the bottle sticker design. We use the traditional serif typeface and the sharp corner decoration to enhance the mystery and individuality.

Credits

Design Director
Luo Heng
Jewelry Designer
Yao Wei
Graphic Designer
Zhang Liang
Graphic Designer
Zhang Shengyuan
3D Designer
Wan Shiwei
3D Designer
Yu Siyu
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