2021 | Professional

MUSE Design Awards Silver Winner

THE CELESTIAL CAROUSEL – A NOVEL TAKE ON TRADITION

Entrant Company

The Fame

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

The Fame

Country / Region

Malaysia

The Celestial Carousel is an elegantly designed, culturally relevant gift that's guaranteed to wow anyone who lays their eyes upon it. From top to bottom, this spinning Giftbox is filled with surprises to make the recipient's CNY their best one yet.

The top opens up to reveal either a beautiful Lou Sang for CNY gatherings, or a set of exquisitely 5-Element Prosperity Themed Desserts & Munchables.

The rotary middle boasts a design for each Zodiac in lavish gold, while the bottom contains a box of wishes and advice for each Zodiac in the Year of the Ox.

Ambitious multidisciplinary collaborations involved Malaysia’s top fengshui master Louis Loh in dictating fengshui advice for each Zodiac, along with a crossover with the Grand Heart Hotel in preparing the 5-Element Desserts, which encompassed premium ingredients such as caviar, gold leaves and truffles.

No matter their age, everyone gets something out of this gift; and it serves as a great conversation piece for Chinese New Year gatherings! Along with customisable branding; this lovingly-curated gift represents the most heartfelt way to show your customers you care while sharing in the good times with the majestic Celestial Carousel.

Credits

Mastermind / THE FAME
Sylvia Tan
Art Director / THE FAME
Henry Chong
Sr Creative Designer / THE FAME
Jaycee Eng
Copy Content / THE FAME
Ben Khoo
Feng Shui Content / FENG SHUI REPUBLIC
Master Loh
Project Coordinator / THE FAME
Sze Chi
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